Digital Marketing Defined and Explored

Practical solutions to get found, gain trust, and grow.

What is Digital Marketing?

Digital marketing is “the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.”¹

In this Hubspot video they define digital marketing as “any form of marketing that exists on line.

This encompasses all marketing efforts that use an electronic device or the internet.

Businesses leverage digital channels such as search engines, social media, email, and websites to connect with current and prospective customers.”

As much or as little Digital Marketing as you want.

Identify simple and affordable ways to leverage digital channels like search engines, social media, and email to connect.

Full Service Digital Marketing Solutions

We are a full service digital agency with an experienced team of consultants and designers. Our process is:

A discovery meeting – schedule yours here.
A customized plan to reach your goals is built.
Together, we execute the plan.

Self-Service Digital Marketing Options

Want to do it on your own or with a little help and not sure where to start? We have 3 options for digital marketing: Basic, Standard, and Plus.

Before starting with a marketing option, some foundation elements need to be understood.

Identify your goals – where do you want to go?
Identify your ideal client’s persona – a specific as you can be
Identify your marketing budget
Claim your GMB, Google My Business page
Identify your sales process and train your sales team
Train all of your teams on your products, services, and solutions

Digital Marketing: Basic

Build on Foundation with your website and OPM, Online Presence Management.

Develop a plan on how you will go to market
Create social media accounts with the same name to feed search engines
Using your customer personas, create content to educate
Create content on a set schedule, even 1/month
Get your free Digital Marketing Assessment Report in 6 key areas

Digital Marketing: Standard

Build on Essentials with your website and OPM, Online Presence Management.

Continue to improve your Online Presence Management – 6 key areas
Synchronize your company’s data across 35 authoritative listing sources
Enhance engagement using live chat
Add online booking with reminders and payment
Engage with your team of experts to accelerate implementation

Digital Marketing: Plus

Build on Standard and engage our team of experts to accelerate your progress.

Focus on improving conversions for your website and digital marketing
Conduct a conversion audit of your website
Calculate your ROI (return on investment) on marketing spend
Have professional writers create content for your customer personas
Have your digital marketing spend professionally managed for you

Website Conversion Audit

An objective assessment of your website and specific recommendations to improve your conversion rate.

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Digital Marketing Discovery Session

Start the process by scheduling a discovery session with your stakeholders and leadership.

Schedule My Call

Digital Marketing Options and Pricing

Find out how affordable our digital marketing solutions are to meet your business challenges.

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What is OPM, Online Presence Management?

How to get the most out of Google Maps and Google Search for your business. Analyze your competition and automate updates.

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Increase Productivity Help My IT Team Increase Profit

I’ve been working with Dwight on a special project to develop a website concept, with very specific goals in mind. Given the direction we gave was fairly minimal, I was absolutely shocked when Dwight came back with a stellar solution. He had managed to present a concept that “ticked all the boxes”, in terms of UI, look and feel and something that matches perfectly to our demographic target.

Dwight is so easy to work with, taking the time to listen and understand our challenges. I would highly recommend Dwight! And a big thank you for helping us to push to project forward, on schedule and budget!

Jennifer EdgarDirector, Digital Strategy & Operations at Sony Music Entertainment Canada Inc. – Recommendations, LinkedIn Profile

Our mission is to help businesses understand the tactical, technological, and team changes required to achieve results faster. Custom solutions for your business challenges – accelerated.

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Digital Marketing Defined and Explored

Practical solutions to get found, gain trust, and grow.

What is Digital Marketing?

As much or as little Digital Marketing as you want.

Identify simple and affordable ways to leverage digital channels like search engines, social media, and email to connect.

Full Service Digital Marketing Solutions

Self-Service Digital Marketing Options

Digital Marketing: Basic

Digital Marketing: Standard

Digital Marketing: Plus

Website Conversion Audit

Digital Marketing Discovery Session

Digital Marketing Options and Pricing

What is OPM, Online Presence Management?

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